A classic satire of celebrity culture and the price of fame, with a particularly vicious attack on advertising mixed in for good measure. An ad man approaches a famous actress to endorse his new lipstick, which she only agrees to if he pretends to be her new boyfriend in front of the paparazzi. Inevitably Rock Hunter becomes a celebrity and his world is turned upside down. Gorgeous technicolor photography and a vibrant screwball comedy energy help make this an effortless joy to watch.